U hebt ze vast wel eens zien hangen: ‘digital signage beeldschermen’. In supermarkten, het openbaar vervoer, scholen, bedrijven, restaurants, tankstations en allerlei andere plaatsen.

Wikipedia beschrijft Digital Signage als volgt:

Digital Signage is het door middel van audiovisuele displays benaderen van een of meer specifieke doelgroepen, op een specifieke plaats en op specifieke momenten. De bedoeling is dat de content zo veel mogelijk op maat is gesneden voor de ontvanger. De term is het tegengestelde van het Engelse broadcasting. Digital signage is ook bekend als: narrowcasting, digital out of home (DOOH), dynamic signage, electronic signage networks, digital in-store merchandising, electronic display networks, flashdisplays, retail television, captive audience networks, out-of-home media networks, digital media networks, electronic billboards, electronic point of communication.

Er zijn veel toepassingen van digital signage:

  • Informeren van klanten/passagiers/bezoekers.
  • Communiceren met medewerkers.
  • Presenteren van producten.
  • Exploiteren van een commercieel kanaal.

NetCASE biedt nu iedereen de mogelijkheid om snel en eenvoudig zelf een Digital Signage systeem te implementeren: Ad-box by NetCASE. Met onze goedkope Ad-box en onze management software hoeft u alleen nog maar een scherm van keuze aan te sluiten en u bent gereed om digitale media te tonen zoals foto's of video.

Wij bieden verschillende configuraties aan: van een alleenstaand scherm tot en met een systeem dat bestaat uit honderden units. En dit allemaal bedienbaar vanuit een enkele plek, waar ook ter wereld waar er maar een internet verbinding is.

Dienstinformatie | Voorlichting | Wachttijdverzachting | Wachtrij communicatie

Horeca toepassingen

Enkele voorbeelden van digital signage toepassingen in de horeca:

  • Producten
  • Aanbiedingen
  • Menus
  • Infotainment
  • Openingstijden

Door de inzet van digital signage zijn bezoekers beter op de hoogte van de geldende aanbiedingen.

Actiematig kunnen gericht bepaalde producten of aanbiedingen onder de aandacht van bezoekers worden gebracht en door middel van onze software bestaat de mogelijkheid om boodschappen alleen op van te voren vastgelegde tijden of dagen te tonen. Zo trekt u klanten bijvoorbeeld op rustige tijden naar uw winkel of restaurant.

In een wachtruimte kunnen ook bijvoorbeeld nieuws of weersverwachtingen worden getoond, waardoor de wachttijd als korter wordt ervaren.

OR-nieuws | Vacatures | Activiteiten | Innovaties

Kantoren en onderwijs

Overal in scholen, universiteiten en andere onderwijsinstellingen zijn er prikborden te vinden, voor roosters, aankondigingen, examenresultaten en andere informatie. En niet alleen daar, maar ook in winkels, openbare gelegenheden als bibliotheken, gemeentehuizen en ontmoetingscentra worden met regelmaat prikborden gevuld, posters opgehangen en verwisseld

Ook
There are dozens of notice boards on walls throughout schools and colleges. Many of these are used for displaying timetables, results, displays of students work and giving information on events, etc.

In shops and public areas, such as libraries, museums, restaurants, hospitals and airports, there too you will see notice boards and posters all giving information or advertising services.

A traditional poster is either a printed A4 or A3 piece of paper which has been produced from programmes such as Microsoft Word, Microsoft Publisher or any of the other word processing or desktop publishing packages. When the information on the printed poster needs changing, you then need to change the information in the software package, reprint and physically swap the posters on the notice board.

Digital signage is about using small and large computer screens to display still and moving posters which have different information scheduled at varying times and can be updated from a computer somewhere in the building. A typical set up is a 42” plasma or LCD screen connected to a computer (which could be a mini PC on the back or a screen cabled to a PC base unit somewhere else) plus some digital signage software.

A classic example would be a screen in a school reception area. This can be used to display information on school events such as sports day, drama productions, after school clubs, parent evenings, etc. on part of the screen, and possibly examples of student artwork on another part of the screen.

Scheduling on the screen could be used to display different information at various times of the day. An example would be events information to parents in the morning bringing children to school. This could change to information to pupils mid morning, display of a canteen menu to students and teachers at lunchtime, student artwork displays in the afternoon and more information to parents collecting children at school leaving time.

When the information on the screens needs updating, this can be done from another computer on the school’s computer network. This will typically be done from the school’s reception or admin office, where new presentations/posters and schedules can be designed and sent to the computer attached to the screen in the reception area.

Other areas where digital signage screens could be used would be in student and teachers’ common rooms and even weather-proof (and vandal-proof) screens on the outside of buildings for displaying up-to-the minute information to students and parents in the school grounds.

Electronisch prikbord

In a business reception area, products and services can be advertised, and when important visitors arrive, they can be greeted by a ‘Welcome Mr Smith’, message scrolling along the bottom of a plasma/LCD screen.

Within the retail sector, digital signage can be projected onto large screens in a food court where thousands of people sit, eat and relax during their shopping trip.

LED screen

Why not just use PowerPoint instead?

Many schools and businesses use PowerPoint on their PC’s for creating presentations to display on screens. Microsoft PowerPoint does an excellent job of allowing you to design and display presentations. PowerPoint is presentation graphics software and is one of the best presentation graphics packages available. Digital signage software is different to presentation graphics software. Understanding the difference will allow you to decide whether PowerPoint, or another presentation graphics package, is a better option than digital signage software.

Most digital signage software packages have the following advantage over PowerPoint:

- Scheduling on an hourly, daily or weekly basis what is displayed on screen.
- Update of screen information over the local network or over the Internet. PowerPoint needs the presentation changing and then you have to set it playing again.
- Some digital signage packages allow any application to 'print' to screens.
- Generally, support for RSS news feeds, for example, to display news from the BBC website, and live video sources such as webcams.
- Some digital signage systems allow dual monitor support for displaying different presentations on separate screens or displaying a single presentation that spans both screens.

The advantages of PowerPoint are:

- Very easy to use and many people are already familiar with this software package.
- Large number of effects and transitions between slides, which are generally not seen in digital signage packages.
- Is already in use every day in education establishments and many businesses.
- Licences may already have been bought and PowerPoint is available for around £100+VAT in the UK, compared to professional digital signage software that can range from £150 to over £1,000 +VAT.
- Supports a huge variety of audio/video formats, PDF documents, Microsoft Office documents, etc, some of which are not supported in all digital signage software.

Met behulp van een DIgital Signage systeem kan content worden getoond aan specifieke doelgroepen binnen de zorg, zoals patiënten. De Digital Signage schermen kunnen worden opgehangen in operatiekamers, wachtruimtes, recepties, kantines of worden ingezet voor dynamische bewegwijzering. Zo kunnen patiënten, bezoekers en medewerkers op de hoogte worden gesteld.

Ad-box manufactures a revolutionary solution for digital signage. Digital signage in the healthcare sector typically consists of displaying way-finding signs combined with news, weather, hospital information (calling a patient, etc.) and some advertisements. Instead of using a PC to display such content on a screen you can now use an embedded system which is extremely small, reliable and environmentally friendly.

The Ad-box media player is the perfect solution to display your digital signage content. It is:

Compact and robust: small size (not even 200g) and ultra reliable

Green: low power consumption (50 times less compared to PCs)

Open: compatible with third-party software / CMS to manage your displays

Embedded system for digital signage in hospitals

The Ad-box player is the unique alternative to proprietary, PC-based solutions for digital signage. With the Ad-box player, NetCase offers a new and simplified way to schedule, combine, update, stream and display content, whether it be audio, video, vector graphics, pictures or text. The player enables simple and cost-effective implementations for applications as wide-ranging as advertising, transportation, hospitality, finance and live events.

Compact and robust digital signage system

The Ad-box player stands out with its amazingly compact size; you can hide it nearly anywhere. The player is exceptionally robust and especially well suited for harsh environments thanks to its fanless design and the absence of any moving hardware parts.

Environmentally friendly, serverless digital signage

The power consumption of an Ad-box player in action is only 2W. That’s 50 times less than a typical digital signage PC, which uses around 100W. The player does not require a proprietary server, so with NetCase you will never have to pay expensive recurring licence fees.

Open and time-synchronized digital signage system

The digital signage solution of NetCase is based on open protocols and formats. As a result, with standard web-based skills and freely available technologies, integration is straightforward and cost-effective.

All Ad-box players on the network are time-synchronized and work together seamlessly.

Integration of digital signage hardware and software technology

Today, the digital signage market uses mainly PC-based solutions with Microsoft Windows OS and dedicated signage software. NetCase believes in the opportunity to replace expensive and inappropriate PCs with an integrated, reliable, easy-to-use and low cost solution without any compromises in quality, performance or features.

By creating and integrating state-of-the-art hardware and software technologies, NetCase’s high-quality solutions simplify the access, distribution and manipulation of digital media in real-time. Cost reduction and interoperability with technology standards are NetCase’s constant focus. The openness of the NetCase platform allows the value of the solution to be extended by developing dedicated software and integrating the solution with already existing systems.